Calls for junk marketers to stop hijacking holidays like Easter

There are calls for junk marketers to stop hijacking holidays like Easter.

The Irish Heart Foundation has launched the Stop Targeting Kids campaign which calls for action by the Government to regulate digital marketing aimed at Irish children.

They’re also calling for them to close loopholes in broadcast restrictions which mean that children still see over 1,000 junk food and drinks ads on television every year.

Speaking on the Wider View programme today, Janis Morrissey who’s the IHF’s Head of Health Promotion, explained how excessive Easter egg consumption has become: