A local Senator says that she thinks Christmas should preserve its place in the calendar.
Sarah O'Reilly is noting that she is already seeing shops stacked with Christmas treats and supplies.
She is making the point that it seems to be getting earlier and earlier every year, and seeing the products in the shop can put huge pressure on parents financially.
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The Aontú Senator warns many parents feel obliged to start spending months in advance, often going into debt.
Speaking on the Joe Finnegan show this morning, she said she is calling on retailers to delay Christmas stock until December, to preserve the magic of the season.
