HEAR MORE: Is a “veggie burger” still a burger if it has no meat?

The country’s largest farming organisation is urging MEPs to ban vegan products from being called steak, burgers and sausages.

The Irish Farmers Association says these words should be connected with meat products only, as it claims plant-based food is deliberately disguised as something it’s not.

A vote’s taking place this week in the European Parliament on the wording used for meat and dairy substitutes.

The IFA also wants a ban on words like milk, cheese and butter on products which don’t exclusively contain dairy.

Sandra Higgins, director of Go Vegan World, says the words are used for convenience, but the Chair of the IFA in County Monaghan, Frank Brady, spoke to Aaron McElroy on The Wider View to give his thoughts on the matter.