Lidl Ireland's €100 million contract with Cavan beef supplier Liffey Meats has saw the retailer export €25 million worth of Bord Bia Quality Assured Irish beef to Lidl stores across the globe.
Minister Neale Richmond TD, on his official St Patrick's Day visit to Croatia, last week visited a Lidl store in Zagreb to view the selection of Liffey Meats products that are exported by Lidl Ireland to its sister stores in Croatia.
Lidl's supply deal has facilitated 54 Bord Bia Quality Assured products exported to Lidl stores in 13 countries across Europe showcasing the best of Irish beef on the global stage. Lidl and Liffey Meats have grown a strong partnership of over 20 years and now more than 50 varieties of quality cuts.
Lidl Ireland has been exporting Irish products to Croatia since 2018. Ciaran Beirne, Head of Retail Sales for Liffey Meats says the contract is a very important one with Lidl which affords them a global platform.
