The Bottom Line

LISTEN BACK: Castleblayney native appointed as Marketing Executive at Fyffes

Apr 27, 2022 13:04 By News Northern Sound
LISTEN BACK: Castleblayney native appointed as Marketing Executive at Fyffes LISTEN BACK: Castleblayney native appointed as Marketing Executive at Fyffes
Share this article

A Castleblayney native has been appointed as a Marketing Executive with Irish banana distributors, Fyffes.

Áine McElroy will have responsibility for the co-ordination of Fyffes marketing activities for bananas and pineapples in Ireland.

Áine is a graduate in radio and television broadcasting studies from the Technological University Dublin and has experience in brand marketing, social media, sponsorship and exhibition management.

Advertisement

Fyffes Head of Marketing, Emma Hunt-Duffy, says Áine's appointment will really enhance Fyffes' marketing team, and coincides with a period of investment for the company, with the recent development and opening of a new €25 million banana ripening centre in Balbriggan.

Áine spoke to our reporter, Diarmuid Pepper, about her new role, the change in marketing in the digital age, the importance of a brand's corporate social responsibility, and some advice for others looking to get into marketing:

Advertisement

 

Share this article
Advertisement
Advertisement

NorthernSound Newsletter

Sign up now to keep up to date with the latest news.

Processing your request...

You are subscribed now! please check your email to confirm your subscription.