International media companies are buying up local media across Ireland.
That's according to Eileen Culloty, an associate professor at the school of communications at DCU.
It comes following news that the Northern Standard newspaper in Monaghan will publish its final paper this week.
The paper outlined that a "radically altered and irreversible commercial environment" had a negative impact on its long-term viability.
It said last week that the decision was taken after a "steady decline in readership and advertising in recent years".
The Standard also mentioned that "consumption of news has increasingly shifted to online media," and that print newspapers have "struggled" to compete with digital media.
Speaking about the Northern Standard on the Joe Finnegan Show this morning, Ms Culloty also highlighted the rising costs of running a newspaper.
She said that local media is really trusted in Ireland.
Ms. Culloty said: "In Ireland we are very wedded to our county identities, and local media are really trusted, whether that's our local radio stations or our local newspapers.
"I think there's a big job for the local media to go out and explain to people, and to businesses, why it is important to advertise with local media, and that that is the key to the future of us not going down the road of other countries, where a lot of local media has just closes down," Ms. Culloty added.
