This year's London St Patrick's Day Festival is set to promote holidays to the island of Ireland in Trafalgar Square.
Heather Humphreys, Minister for Social Protection and Minister for Rural & Community Development, joined Tourism Ireland at the festival to lauch this years event.
St Patrick's Day traditionally marks the real start of the tourism season and is a unique opportunity for overseas tourism to the island of Ireland.
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Tourism Ireland will be rolling out a huge programme of promotional activity over the coming week to leverage that opportunity.
