Heineken's announcement that the new price of a keg of beer will lead to a 17c increase on the pint is "the straw that will break the camel's back".
That's according to Belturbet publican Brendan Fay who says with taxes and Vat the actual cost to the customer will be 30c.
Mr Fay says it will no longer be possible to buy four pints in a rural pub for €20.
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Speaking on the Joe Finnegan Show earlier, the local publican highlighted how since the Covid-19 pandemic, the industry has changed and many pubs never reopened after lockdown,
He added that with the cost of fuel, electricity and food, an extra 30c on a pint will finish the trade altogether:
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