Cavan businesses stand to benefit from the move to place the entire county under Fáilte Ireland's 'Hidden Heartlands' brand.
Paddy Matthews is the Head of the Hidden Heartlands brand and says there will be "greater cross promotion" and "networking" between Cavan businesses as a result.
Previously, the county was divided into different brands, with west Cavan under the Hidden Heartlands umbrella and east Cavan under the Ancient East brand.
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Alongside Cavan, Westmeath, Offaly and the greater part of Tipperary will now sit within the Hidden Heartlands brand.
Paddy Matthews says the move will clear up any confusion and improve relations between businesses in Cavan:
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